However, in December 2010, Sesame Street returned to Chinese TV.
Apart from its show, it has had a number of co-productions of English language learning and math and science programs with different broadcasters.Īfter Big Bird's brief presence, an absence of about 13 years occurred because of funding restrictions. Sesame Workshop, the non-profit educational organization that produces Sesame Street, first entered China in 1983. Ĭhina's animation industry benefits from popular tv shows such as sesame streetīig Bird, Elmo, and Cookie Monster - flagship icons from Sesame Street - are not only Muppet characters who engage American children to learn, but also act as cultural ambassadors, across the ocean, on Chinese TV. Maura Regan says China is an important market for Sesame Workshop's programs and the Sesame Street TV show.
